Creator marketing — Singapore — Est. 2026
Attention,with apaper trail.
Provenance is a creator marketing agency. We design the channel, make the work, place it, and account for every number we report back to you.
How we work- Strategy
- Channel design
- Production
- Distribution
- Measurement
Why we exist
Most creator budgets are spent blind.
A brand buys a post. The post gets a number. Nobody can say where that number came from, whether it will happen again, or what it was worth — so next quarter the brand buys another post, and the cycle pays for itself in hope.
Provenance is the opposite arrangement. We treat a channel as an asset with a documented history: who it speaks to, why they stay, what it has published, and what each piece of work actually moved. You should be able to trace any result we report back to the decision that produced it.
What we do
Five things, done properly.
- 01
Strategy
Where a brand can credibly speak, and what it should stop saying.
- 02
Channel design
The channel is the asset. We design it to hold value past a single campaign.
- 03
Production
Concept to final cut, at a weekly cadence rather than a quarterly one.
- 04
Distribution
Cadence, platform-native formatting, and paid only where it earns its place.
- 05
Measurement
Reported against what we said we would do, not against whatever went well.
The engagement
A sequence, not a scramble.
- 01
Source
We work out what is actually true about your category, your product and your audience before anyone writes a line of script.
- 02
Brief
A written position, a content thesis, and a set of guardrails. You approve this before production starts, and we hold ourselves to it afterwards.
- 03
Make
Production to a fixed weekly cadence, through a single review gate. Nothing publishes that has not passed it.
- 04
Place
Platform-native publishing on schedule, with paid amplification applied only to work that has already proved itself organically.
- 05
Account
Performance reported against the targets set at the brief. Including the months it did not work.
How we hold ourselves
Four rules we do not bend.
The channel is the asset
Campaigns end. A channel with a documented history, a real audience and a reason to exist keeps paying after the retainer stops.
Cadence beats budget
A modest channel that publishes every week for a year outperforms a lavish one that publishes four times. Almost every time.
Report the number honestly
We report the figure we would report if nobody were reading. That occasionally costs us a renewal and has never once cost us a reference.
Say less, substantiate it
We will turn down a claim you want to make if we cannot stand behind it. That is the part of the service you are actually paying for.
Selected work
Our work is shared under NDA.
Client channels are operated quietly and most of our agreements prevent us from naming them publicly. We will walk you through relevant engagements, numbers included, on a call.
Questions
Before you write in.
What size engagements do you take?
Retained channel operation, typically twelve months, occasionally six. We do not take single-post placements or one-off campaigns — the model does not work at that duration and we would be selling you something we do not believe in.
Do you work with channels we already run?
Sometimes. It depends on whether the existing channel has a position worth keeping. We will tell you honestly after the audit, including if the answer is that you should stop posting to it.
How do you charge?
A monthly retainer covering strategy, production and distribution, scoped to cadence and channel count. Paid amplification is passed through at cost with no markup. Everything is quoted in writing before work starts.
How quickly can you start?
Strategy typically begins within three weeks of a signed scope. First published work lands four to six weeks after that, depending on how much of the audit survives contact with reality.
Can we speak to a reference?
Yes, once we are far enough into a conversation that it is a reasonable thing to ask of a client. We will not circulate references speculatively.